Monetization of WhatsApp has been into the forefront of the company for years now. In recognizing the huge potential of the cross-platform messaging app, the company has recently introduced its new business-focused cross-platform messaging app. WhatsApp business. This app seeks to further push towards helping users make money while socializing and texting. This post is dedicated to enlightening users on everything you need to know about the new WhatsApp Business.
WhatsApp for Business Marketing
Globally, WhatsApp has 1.5 billion monthly active users (MAUs) and the app processes around 65 billion messages each day. WhatsApp is by far the most popular cross-platform messaging app in Nigeria and many other African countries. This makes it a great, free, and easy platform for anyone to offer business services or customer support over smartphones.
In January 2018, WhatsApp introduced its business-focused app with a grand launching ceremony. The WhatsApp Business app is currently available on Android alone (WhatsApp Business iPhone is not available yet). The app has similar features with the WhatsApp app but comes with a number of business and service delivery features that enable businesses to effectively communicate with their customers. Read further to discover the new features, and how to use WhatsApp Business.
How to Create a WhatsApp Business Profile
So far small businesses have been using the regular WhatsApp app to conduct their business or offer customer support. While the later could work, creating a visible business profile will offer much more credibility to your business conversations.
- Sign up using your mobile phone number. Ideally, you should be using your business phone number because that will make verification much easier later on.
- Create your profile by entering your business details under Settings > Business Settings > Profile. Make sure you accurately enter details like your business name, address, contact details, etc.
Setting up WhatsApp for Business
After creating your business profile on WhatsApp Business, it is time to set up the app. The WhatsApp Business app offers smart messaging tools which can help you simplify things and save you some precious time. You can set up automated Greeting, Away Messages, and also Quick Replies for your customers.
How to Setup WhatsApp for Business:
- To set up these messaging tools, simply go to Settings > Business Settings and check the messaging options available there.
- You will see three available options: Away message, Greeting message, and Quick replies. You can set each of these depending on your requirements.
- You can set up an automated away message when you’re unable to reply to your customers. You can also set it up to send the away message at all times, on a customized schedule, or outside of business hours. A greeting message is sent out automatically when a customer messages you for the first time or after 14 days of inactivity. For quick replies, you can set up a basic message, pick a shortcut, and select keywords (optional). These come in handy when you’re answering frequently asked questions, or want to exchange pleasantries.
Using WhatsApp Business Features Effectively
After setting up the WhatsApp Business app, it is time to use it effectively. WhatsApp Business can be used in several ways. It could be used to offer timely support to your customers or send them updates on your products and services. The possibilities of WhatsApp Business are almost endless.
WhatsApp Business Labels for Conversations
One of the biggest things you’ll need to consider while using WhatsApp Business is differentiating between social friends and customers. WhatsApp Business feature includes a labeling feature that makes keeping track of your customers a walk in the park. All you will do is manually add all new customers to your contacts list, and also assign labels to your conversations. These are helpful while interacting with a large number of users.
You can set up labels for your customers and then label your chat conversations using them. For example, You may want to label a conversation as ‘new customer’. This way when your customer replies after some time you’ll still be able to make out who the person is.
How to Setup Whatsapp Business Labels
To add a new label: Tap on the menu button on a chat conversation and tap New Label. Enter the text for the new label and tap on Save.
To add labels to chats: Tap on the menu button on a chat conversation and then pick a label and tap Save.
Use WhatsApp Business Web on desktop
Just like your personal WhatsApp account, WhatsApp Business is available on a desktop too. This makes it a lot easier to interact with a large number of customers.
How To Setup WhatsApp Business Web
The setup process for the desktop variant is the same as the regular WhatsApp app. Go to Settings > WhatsApp Web and scan the given QR code.
One of the primary advantages of using WhatsApp Business app is being able to offer one-on-one support to your customers. If you’re running a small business, you’d want to stay on top of your customers’ queries to give timely support to them. With the one-on-one support feature, you stay relevant to your customers and value.
WhatsApp Business app also lets you send photos, videos, and other attachments to your customers, and vice-versa. This can help your customers explain their issues visually, orally, and in a text.
Sending Out Updates
WhatsApp Business can also help you send out timely updates related to your business. Giving first-time information to your customers about new products/services or promotional offers is key for any business. It’s always perfect to let your existing and prospective customers know about it first.
You could create broadcast lists to send out messages to a large number of people in one go. This can help you save time in case you have a large customer base of over 200 people.
WhatsApp Business is the next best thing for small, medium, and large-scale business globally. Its cross-platform functionality, social integration, business service delivery, and timely information advantages make it a cornerstone in the modern global business environment.
WhatsApp Business Download links:
Whatsapp Business Android Download HERE
For WhatsApp Business Download click HERE
For WhatsApp Business API Click HERE
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